Trinity Gaming, Lenovo, Intel, And YouTube Begin Reshaping Indias Creator Economy
Trinity Gaming India successfully launched a virtual gaming project called Gamerz Night Live which attracted around 10 million viewers. This initiative, in collaboration with Lenovo, Intel and YouTube, aims to strengthen the content creator community in India. It provides a platform for over 100 content creators from across the country to showcase their skills.
The main objective of the campaign is to support emerging content creators by promoting their content, raising their profile and allowing them to share the limelight with top content creators. The event was attended by famous and influential creators such as Mortal, Scout, Regaltos and others from across the country.
Over 11 weeks, the campaign has so far produced over 14 episodes, complemented by regular streams of short films, community engagements and 15 episodes on YouTube, all of which have been viewed over 6 million times. The Gamerz Night Live account hosts all upcoming episode announcements, past highlights, interesting stories, and shared posts that have received over 10 million views so far.
As the leading platform for global game developers, gaming events and exclusive YouTube moments, YouTube Gaming brings the gaming community together.
Commenting on the success of the project, Abhishek Agarwal, Co-Founder and CEO, Trinity Gaming India, said, “At Trinity Gaming India, our primary goal is to create an environment that fosters growth and fosters careers for content creators in gaming With Gamerz Night Live, we're bringing unprecedented opportunities to creators across the country, regardless of their size and current fan base." The overwhelming success and positive feedback we've received this year is a testament to our future promising and will ensure that it will have an even stronger presence in the gaming world next year."
Games showcased at the event include fan favorites such as Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt and GTA V. Creative partners not only create fun content but also participate in competitions in which a team participates. Games like BGMI, Valorant and CSGO.
Through these popular games and developers, Gamerz Night Live aims to reach audiences across the country and make it a diverse and inclusive celebration of gaming. This event ends in December 2023.
Speaking about the project, Anita Kotwani, CEO of South Asia Media, Dentsu and Dentsu Gaming Lead, said: “Gamerz Night Live is the first arcade project where gaming content creators of all sizes come together to enjoy gaming entertainment .
Brands like Lenovo and Intel have made their mark in the gaming industry by launching gaming-oriented brands like Legion, Loq, Gaming IdeaPad, Intel Arc, and 13th generation processors that help consumers create, record, and enjoy the benefits of content. “Through Gamerz Night Live, Intel and Lenovo have the opportunity to present themselves to a relevant audience and target the right target group for brands like Lenovo and Intel.”
