British Techno Icon Carl Cox Lifts The Veil On A New Era Of Entertainment With Groundbreaking Virtual Show
The opinions expressed by the participating entrepreneurs are their own.
You are reading Entrepreneur Asia Pacific, the international franchise of Entrepreneur Media.
As technology advances rapidly, one industry is moving faster than others to take advantage of major advances in artificial intelligence and mixed reality and enter a new era.
From virtual concerts to digital worlds, leaders in the entertainment industry have realized the potential of new technologies to deliver experiences that have never been seen before. And looking toward an ultra-futuristic future full of changing avatars, fantastical environments, and experiences that blur the line between the real and the unreal, the strategy seems to be paying off.
Immersed in the new virtual environment, superstars like Ariana Grande, Justin Bieber, Post Malone and Travis Scott have swapped the grueling world tours and music festivals for the big virtual stages of popular gaming platforms like Roblox and Fortnite.
With these digital acts attracting millions of fans and artists earning huge salaries, their impact on the music industry is becoming increasingly clear.
The popularity of the new medium is now attracting another pioneer. Innovative British electronic music DJ and producer Carl Cox will host a virtual set in collaboration with tech startup Sensorium.
Hailed for his huge influence on the global electronic dance music scene, Cox will headline Intermundium, a virtual show that combines the musicianship of a DJ behind the scenes with the world's most advanced mixed reality and artificial intelligence technologies.
Sensorium reports that the 30-minute virtual event scheduled for October 27 will be a turning point in the entertainment industry and will go beyond traditional music concerts with a multi-sensory environment that will create a richer experience for fans and artists. please
“The advent of immersive technologies allows us to experiment with artistic creativity in a much more daring way than ever before. There is endless space to explore between the real and the virtual, and Intermundum asks if it is possible to create a digital version of this artist and his art that combines presence and emotion in a truly immersive way. As we delve deeper into the idea of the uncanny valley, we think fans will question whether they're ready to suspend their disbelief and take on the digital unknown with Karl," explains Sasha Tityanko, Deputy Director and Artistic Director of Sensorium.
The resurgence of virtual reality technology coincides with a post-pandemic consumer shift, with music fans thinking the world's biggest music events are just a phone, computer or virtual reality headset away. And with the release of Apple's highly anticipated Vision Pro headset just months away, interest in virtual reality is growing.
For users looking for practical applications of mixed reality technology, Sensorium's Intermundium might be an interesting look at what the future might look like.
Sensorium is known for developing the Sensorium Galaxy metaverse, which contains a set of interconnected virtual worlds, each a content hub dedicated to a specific theme, including entertainment, meditation and self-awareness practices, and has announced a virtual performance. Carl Cox. In PRISM, a newly released virtual environment where fans can immerse themselves in new experiences and never-before-seen emotions. .
Unlike recent industry experiments in integrating artistic creation into the digital environment, Cox's Intermundium sets a new standard. This virtual experience combines the latest graphics, the latest motion capture technology and the advanced capabilities of Unreal Engine 5.
Cartoony images, pixelated avatars, and clunky user interfaces have long been barriers to the spread of virtual reality technology.
Sensorium's strategy is based on creating a high-fidelity performance, led by an ultra-realistic avatar of Carl Cox, which the startup created in months of work to capture the artist's presence on a virtual stage, down to the smallest visual details and signature movements. to transmit .
“Even without a physical presence, fans can create an emotional connection with Carl and enjoy a DJ set that exceeds expectations previously set for a virtual show. Carl is a visionary and trailblazer, known for moving forward." "He is constantly pushing the boundaries of music. Intermundium cements his innovative legacy and extends it in the form of digital immortality," added Tityanko.
As a tribute to musical and technological progress, Intermundium's premiere will be streamed for free on multiple platforms to fans around the world. Platforms range from the Sensorium Galaxy website and apps, mobile (Apple Store/Google Play) and desktop, to full VR, 2D and VR-360 streaming.
Cross-platform accessibility is another strategy the tech startup is looking to open up its technology to the public and music fans, as it takes its first steps in creating world-class virtual reality concerts after signing a long list of music superstars, including David Guetta, Eric Prydz. . and black coffee. become the headliner of the future.
