Vivo Onboards Interbrand To Create Masterbrand Strategy
The agency is tasked with helping the masterbrand create a vision that spans the brand's entire ecosystem.
Interbrand intends to work with Vivo to redefine the brand's strategy and positioning. The agency is tasked with helping the masterbrand create a vision that spans the brand's entire ecosystem.
Today, creating a strategic brand goal is critical in the technology landscape, and brand integration itself is proving successful in many regions of the world.
As part of this role, Interbrand worked closely with Vivo's management to develop practical strategies that define the core of the organization's unique value system. These efforts have resulted in several other projects, such as stable products over the years, resulting in a corporate strategy that has global significance and respects all stakeholders who contribute to Vivo's success across the country.
“Vivo's rapid growth and development as a brand is forcing us to write 'goals' and create a self-contained system that can consistently and effectively support our commitment to each business. We need a partner in this journey,” said Jitaj Chenna, head of corporate strategy at Vivo, who spoke to us. They know how to work, they are top experts in the field and above all, they have integrated standards. Together we have been able to create a corporate structure that strengthens the core of the brand. Develop together with principles and brands.
Ashish Mishra, CEO, Interbrand India & South Asia added: “Vivo is India's leading mobile brand. Their success is often based on a strong value proposition within the portfolio. Monitoring consumption patterns and consumers for diversification and lifestyle enhancement trends. The choice of Vivo brand, trademark, renewal was very important. We begin by developing a core architecture strategy based on a solid foundation of demand segmentation. Also, recommendations and design languages are developed for each. Cross brand and experience principles are combined. Human happiness as a trinity of corporate purpose, technology, culture and communication has found ideal levels of promotion in major products and product series. Being alive has been important. partner, and we are constantly working to bring the brand to the desired outcome.
Payal Shah, Chief Strategy Officer, Interbrand India, added: “We have been with Vivo for over 4 years and are delighted to be working with a global technology company that believes in excellence in a challenging environment. Great, and we are sure that a global strategy that transforms people's reality and translates it into their visible hemisphere will promote the brand effectively on new platforms. We are also developing a revolutionary corporate strategy. in the organization”.