Vivo Enunciates Its Brand Purpose In Its Latest Campaign
FCB India's concept film is a montage that revolves around three floors.
Trusted global smartphone brand (Vivo) today released a new film based on the philosophy of Vivo's brand mission "Live Joy". The campaign reaffirms the brand's commitment to its goals
This two-and-a-half-minute video explores how Vivo can help us connect with loved ones and express that love through simple technology. So it facilitates that elusive value that we all need in life - "happiness". To attract the attention of consumers in India, the film will be promoted across all digital platforms like YouTube, Facebook and Twitter.
Produced by FCB India and brought to life by award-winning director Neeraj Ghaiwan, the film is a montage that revolves around three floors. Even with their seemingly successful lives and fast-paced careers, the protagonists discover that ultimate happiness lies in their relationships with their families and loved ones. Vivo's role plays an important role in giving our heroes their moment of truth, thereby helping them choose happiness. The film explores this concept and illuminates Vivo's story, touching on the emotions of life, reinforcing Vivo's commitment to enhancing the joy of life through innovative technology.
Commenting on the DVC launch, Geetaj Chanana, Head of Corporate Strategy, Vivo India said, "As a brand, every step starts with our WHY for vivo. Our mission is to delight all Indians with time spent. Cutting-edge technology. And simple experience." As technology innovators everywhere, we believe it's our responsibility to help people find that joy, and with this campaign we hope to inspire people to spend more time with their families and cherish life's precious moments. "
According to Swati Bhattacharya, Creative Head, FCB India, “Nowadays success has become a measure of happiness. As a society we believe that money can buy happiness, make noise, but is it true? "Happiness Lives" is a gentle admonition for those of us who try to pause our pursuit and seek happiness closer to home, because that's where we find it.
Through this film, I want to help people understand that they don't have to go far to find happiness, as long as they find it with the people they love.
