Oppo To Close Chip Design Unit As Smartphone Sales Fall
Chinese smartphone maker Oppo will shut down its chip development division .
Founded four years ago, Zeku produces the MariSilicon X neural processing unit used in Oppo's flagship Find X5 device.
When the company launched the Find X5 series last year, the company said the MariSilicon X NPU would improve quality with its 6nm architecture, real-time RAW processing, and 20x faster 4K AI performance.
The drop in sales is not only due to Oppo, as the global market itself saw a 12% drop in the first quarter of 2023. For the whole of 2022, there was an 11% drop in one year to the next.
Smartphone shipments in mainland China's market fell to 67.6 million units in the first three months of 2023, down 11% year-on-year, the worst since the first quarter of 2013, according to published data . by the technological analysis company Canalys.Oppo shipments increased during the quarter with the launch of a new OnePlus device. The company, owned by giant BBK Electronics, includes OnePlus figurines in its offerings. BBK also owns the smartphone brands vivo and iQoo.
"Due to the uncertainty in the global economy and the smartphone industry, we need to make difficult adjustments for long-term growth," an Oppo spokesperson told Reuters .
Other smartphone markets have also declined in recent months. In the first quarter of 2023, shipments to India were delayed by 20%, shipments to the United States by 17%, shipments to Europe by 23% and shipments to the Middle East and Africa by 11%.
Oppo has asked for a comment.
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