Safaricom Unveils EABLs The Bar, Vivos Shell Apps On MPesa Super App
Nairobi, Kenya, July 7 - Safaricom, East African Breweries PLC and Vivo today announced their collaboration to launch their Bar and Shell apps on the M-PESA Super App.
With The Bar by EABL app, customers can buy drinks with free delivery or book a party at the bar and make payments through the M-PESA app.
Vivo provides customers who recharge Shell stores with a loyalty program which is automatically linked to their M-PESA accounts.
This means that when a customer recharges and pays with M-PESA, they earn points for the application based on the payment made through their M-PESA account.
Points can be redeemed for selected goods and services at Shell Stores.
“We are delighted to welcome breweries from East Africa and Vivo as partners of the M-PESA Super App. Safaricom CEO Peter Ndegwa said, “Bar and Shell apps provide over 3 million in-app customers the added convenience of online shopping, as well as Free delivery and greater value when topping up at Shell Stores.”
Both services will be launched in the coming weeks and will be offered alongside more than 60 other companies offering their services through applications hosted on the M-PESA Super app, including parastatals and government regions.
Safaricom provides hosting services, sales and marketing support to various application companies.
“The entire Shell family is proud to connect with our customers who support this great platform. By joining the Shell Club via USSD *523# and via the Shell Club applet in the MPESA Super app, our customers will now automatically earn Shell Club points every time they pay via M- PESA.
More than 3 million customers use the M-PESA Super App, up from 1.2 million in April 2023.
In Safaricom's most recent fiscal year ending April 2023, the Super App processed 489 million transactions worth KSH. 1.3 trillion.
